Quick Answer: The 2nd-gen Jura Z10 is on Amazon US at $4,499 in Aluminum Black (Art. No. 15702) and Aluminum White (Art. No. 15792). It adds 51 drink specialties (vs 32), one-touch hot chocolate via a new Chocolate Attachment, Caffeine Regulator, the P.R.G.2+ grinder with 7 grind levels (vs 5), and Coffee Timer. Meanwhile gen 1 is discounted on Amazon: about $3,999 for Aluminum White and about $4,199 for Diamond Black. If hot chocolate, the Caffeine Regulator, or the wider menu matter to you, buy gen 2. If you want the flagship cold-extraction experience at the lowest price, a discounted gen 1 delivers it in full. Neither decision is wrong.
New - $4,499
2nd-Gen Jura Z10
51 drinks, hot chocolate, Caffeine Regulator, P.R.G.2+ grinder. Aluminum Black and White.
See the 2nd-gen Z10 on Amazon →Clearance - from about $3,999
Original Z10 (Gen 1)
Same cold extraction, dual spout, and 32 specialties. The flagship experience for less.
See gen 1 clearance pricing →What’s Confirmed About the 2nd-Gen Z10
The second-generation Z10 is live on Amazon US at $4,499, in Aluminum Black (Art. No. 15702) and Aluminum White (Art. No. 15792), after shipping earlier in Europe and Australia. At the same time, gen 1 stock is being discounted: Aluminum White has been listed at about $3,999 and Diamond Black at about $4,199 on Amazon. That puts the real-world price gap between a discounted gen 1 and the new machine at roughly $300-$500 depending on finish.
New features in gen-2:
- 51 drink specialties (up from 32) - adds hot chocolate and more specialty options
- Hot chocolate - a genuine new category, made possible by a new Chocolate Attachment on the machine’s foam system rather than a software-only workaround
- Caffeine Regulator - adjustable caffeine content in espresso-based drinks
- P.R.G.2+ grinder - 7 grind levels versus the gen 1 P.R.G.’s 5
- Coffee Timer - schedule brewing times via the JOE app
- Coffee Quality Assistant - real-time brewing feedback via the display
The body dimensions, dual spout, and cold extraction feature are unchanged from gen-1.
Is the 2nd-Gen Z10 Worth $500 More Than a Discounted Gen 1?
For most buyers, yes if any single new feature is on your wish list, and no if none are: the $300-$500 gap buys 19 additional drink specialties (51 vs 32), the one-touch hot chocolate category via the Chocolate Attachment, the Caffeine Regulator, and the P.R.G.2+ grinder’s 7 grind levels versus 5. A household with kids (hot chocolate) or an evening-decaf drinker (Caffeine Regulator) gets daily value from gen 2; a household buying the Z10 for cold extraction and milk drinks gets the identical experience from gen 1 and keeps the savings. The cold extraction system, dual spout, milk system, and display are unchanged, so cup quality on the shared menu is the same machine-to-machine.
One caution from Jura’s own model-comparison page: the Extra Shot variants of latte, cappuccino, flat white, and latte macchiato that appear on the gen 1 menu are not listed on the gen 2 menu. If an extra-shot one-touch drink is part of your daily routine, check that trade-off before upgrading - on gen 2 you would program the strength manually instead.
What the Gen-1 Z10 Still Does Well
The original Z10 is still a flagship machine - our full Jura Z10 review covers it in depth. Nothing broke. The gen-2 does not fix problems with gen-1 - it adds features on top of an already strong foundation.
Gen-1 Z10 strengths that carry over:
- Cold extraction (cold coffee without ice dilution) - still unique to the Z-series flagship tier
- Dual spout for two simultaneous drinks
- P.R.G. grinder quality - the improvement in gen-2 is incremental, not transformative
- JOE app compatibility
- 32 drink specialties - still far more than any other Jura model except gen-2 Z10
If you are buying the Z10 because of the cold extraction feature, the gen-1 delivers that fully.
Should You Buy Gen 1 or Gen 2?
| Your situation | Recommendation |
|---|---|
| You want the best price, don’t need hot chocolate or Caffeine Regulator | Buy gen-1 now (about $3,999 Aluminum White, about $4,199 Diamond Black) |
| You want hot chocolate, the Caffeine Regulator, or the widest menu | Buy gen-2 ($4,499 on Amazon, Aluminum Black or White) |
| You are buying for a household that drinks a lot of milk drinks | Buy gen-1 - milk system is unchanged, and check the Extra Shot menu note above |
| Budget is the primary concern | Consider the E8 instead - less than half the price of either Z10 |
The Gen-1 Clearance Deal: Is It Worth It?
Gen-1 Z10 units are being discounted on Amazon as retailers make room for gen 2: Aluminum White at about $3,999 and Diamond Black at about $4,199. For context, the regular Amazon price for the Z10 has typically been higher, so these are real markdowns on a current flagship.
What you get at the discounted price:
- A flagship machine with cold extraction, dual spout, and 32 specialties
- Full US warranty from Jura
- Whatever return policy applies at the retailer you buy from
What you give up vs gen-2:
- 19 fewer drink specialties (32 vs 51)
- No hot chocolate category
- No Caffeine Regulator
- 5 grind levels instead of the P.R.G.2+‘s 7
Against gen 2’s $4,499, a discounted gen 1 saves roughly $300-$500 depending on finish. That is a narrower gap than clearance windows earlier in the year, so the gen 2 case is stronger than it was - if the new features appeal at all, the upgrade premium is modest.
Gen-1 Z10 - Flagship Performance
Check Current Amazon Z10 Price
Gen-1 Z10 with cold extraction and dual spout. Compare current retailer pricing before deciding.
Gen-1 vs Gen-2 Z10: Full Comparison
| Feature | Gen-1 Z10 | Gen-2 Z10 |
|---|---|---|
| Drink specialties | 32 | 51 |
| Hot chocolate | No | Yes (Chocolate Attachment) |
| Caffeine Regulator | No | Yes |
| Grinder | P.R.G. (5 grind levels) | P.R.G.2+ (7 grind levels) |
| Extra Shot one-touch variants | Yes | Not on the gen 2 menu per Jura’s comparison page |
| Cold extraction | Yes | Yes |
| Dual spout | Yes | Yes |
| Coffee Timer | Via JOE app (limited) | Full Coffee Timer feature |
| Coffee Quality Assistant | No | Yes |
| Display | 4.3” color | 4.3” color (unchanged) |
| JOE app compatible | Yes | Yes |
| US availability | On Amazon, discounted | On Amazon at $4,499 (Aluminum Black 15702, Aluminum White 15792) |
| US price | About $3,999 (Aluminum White), about $4,199 (Diamond Black) | $4,499 |
If the Z10 Is Out of Budget: Consider the E8
The Jura E8 delivers the same tier of grinder technology (P.A.G.2 vs P.R.G. - different naming, similar quality tier), the same HP3 milk system, and the same JOE app support at less than half the Z10’s price. The 5th-gen E8 now includes 27 drink specialties.
What the Z10 adds over the E8: cold extraction, dual spout, and higher throughput capacity. For most home users who do not need cold brew-style drinks, the E8 is the better value.
Best Value Alternative
Jura E8
Same grinder quality tier, same HP3 milk system, 27 specialties in the 5th-gen. Saves thousands vs the Z10 without meaningful coffee quality difference for most home users.
Check E8 Price →Free Weekly Alerts
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Also see: Jura J10 Twin Review - Dual Grinders + Cold Brew (2026) | Jura Z10 vs Miele CoffeeSelect | Jura Z10 Cold Brew Guide
